All Together Now!
In case you missed a week (or two) of PGAV’s Voice of the Visitor 2022, we are proud to announce that the full book is now available here! It contains the six chapters of analysis and insights that we distributed weekly throughout January and February, plus more, fresh data packed into exciting nooks and crannies. Of particular note is the new section in chapter one that examines ways attractions can become more relevant to people who are neurodivergent. Neurodiversity expands the view of what is “normal” and includes people on the autism spectrum and people with PTSD, ADHD, and learning disabilities.
All of these results bode well for the industry and reinforces the relevance of attractions and the need to relax and unwind. There is much evidence for optimism.
The publication is viewable in Desktop and Mobile versions! Download and share this year’s top attraction insights today!
PGAV’s Voice of the Visitor, conducted by H2R Market Research, interviewed 1,500 American respondents who either visited an attraction in 2021 or plan to do so in 2022, providing a margin of error of +/-2.5% at a 95% confidence interval. In addition to the general population sample, an oversample of 400 People of Color (self-identifying as any race other than non-Hispanic white) as collected to provide further insights into this community.
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