Satisfaction
Satisfaction

Are guests happy with their visit? Spoiler alert: not really. This week’s Destinology explores PGAV’s Voice of the Visitor 2023 guest satisfaction and net promoter scores—and the factors impacting those scores.

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Dawn Jasper
Who's Visiting?
Who's Visiting?

The desire to connect remains strong. Extended families are getting back together, friend groups are reuniting, and visitors are willing to make more than one trip. Who traveled in 2022? Families.

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Dawn Jasper
Industry Performance
Industry Performance

VOV 2023 reports that visitation was up 28% in 2022 over 2021. Visitation remains 7% lower than in 2019, but there’s plenty of reason for optimism and opportunity.

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Dawn Jasper
Looking to 2023
Looking to 2023

Over the following few issues of Destinology, we’ll share research and results from PGAV’s Voice of the Visitor 2023. First, we’ll look at the VOV 2023 forecast and points of optimism for the year ahead. Plus, check out the Trending Topic: Bleisure!

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Dawn Jasper