Are guests happy with their visit? Spoiler alert: not really. This week’s Destinology explores PGAV’s Voice of the Visitor 2023 guest satisfaction and net promoter scores—and the factors impacting those scores. Plus, the Trending Topic: Added Value finds out how Holiday World’s extras increase loyalty and satisfaction.
Are guests happy with their visit? Spoiler alert: not really. This week’s Destinology explores PGAV’s Voice of the Visitor 2023 guest satisfaction and net promoter scores—and the factors impacting those scores.
The desire to connect remains strong. Extended families are getting back together, friend groups are reuniting, and visitors are willing to make more than one trip. Who traveled in 2022? Families.
VOV 2023 reports that visitation was up 28% in 2022 over 2021. Visitation remains 7% lower than in 2019, but there’s plenty of reason for optimism and opportunity.
Over the following few issues of Destinology, we’ll share research and results from PGAV’s Voice of the Visitor 2023. First, we’ll look at the VOV 2023 forecast and points of optimism for the year ahead. Plus, check out the Trending Topic: Bleisure!
