A Letter from Director of Media Production Tony Miceli

 
Media_Header.jpg

Media is a big word these days. At its core, media is about communication, using an ever-evolving ecosystem of delivery methods that can:

  • tell stories

  • deliver brand messaging

  • enhance environments

  • provide interaction

  • deliver mind-blowing entertainment for a captive audience

News alerts; social media; live streaming—opportunities for connection are endless. But media in attraction and destination design is more carefully paced and focused. Custom-produced content allows destinations to tell their own story, in their own unique way. Video, animation, sound, music, graphics, VR, AR, and even scents are innovatively united to create unexpected moments and valuable memories.

Every piece of media fits into the fabric of the guest experience, which is crafted to begin long before the guests arrive and continues long after they get home. We begin by asking key questions:

  • What is the story we are telling?

  • What kind of feeling do we want to convey?

  • What kind of response or reaction are we trying to elicit?

  • How can we encourage guests to stay longer, explore, and participate?

  • How can we keep engaging guests once they have left?

The answers to these questions are key in determining the forms of media we will use and/or innovate.

Using media to grow your visitor base is vital. It requires connection and visibility with potential and previous guests. How do you optimize social media to engage, entice, and retain new and longtime visitors?

Our use and understanding of media consumption are changing daily, and there are a lot of pieces in the media puzzle. In the coming weeks, we will be exploring topics that look at the comprehensive engagement of media along the guest journey. Leveraging media to connect effectively and create an ongoing and mutually beneficial dialogue with your audience is the next frontier in Destinology!

-Tony Miceli

 
 

Reinvention is more fun with friends. Got a topic you want to see on Destinology?
Email us at destinology@pgav.com or start a conversation on Facebook, Twitter on LinkedIn.
Tap the buttons below.

 
MediaTony MiceliComment