Destinology in the News

San Antonio tourism is mid-stampede towards the rushing river! In a recent interview with Dave Krupinski, Chief Operating Officer for Visit San Antonio, we were excited to hear about how the city’s strong mix of diverse attractions and outdoor activities are positioning this destination to recover quickly.

In recent conversations with leaders of Explore Asheville, we were inspired by their buoyant tone and confidence in the post-pandemic future.

If you're a busy visual learner or live by the ancient Greek maxim "TL;DR", then we’ve condensed the snappiest bits of data from our Voice of the Visitor 2021 survey into a neat little video summary.

Have you been anywhere fun, or exciting, or exotic lately? The abrupt lack of travel opportunity in 2020 led to countless canceled trips and frustrated families, leaving potential attraction visitors desperate for future destination visitation.

Attraction visitors and attractions have a love-love relationship. Voice of the Visitor 2021 research shows that 89% of attraction visitors would have enjoyed one or more attractions in 2020 had the pandemic not occurred.

2020 changed our perspective on a lot of things. Safety is now the number one driver when choosing to visit attractions.

Who will push through the 2021 turnstiles? Chances are, your 2020 visitor looked different compared to years past. Will this trend continue in 2021?

There's pent-up travel demand out there for a world locked inside. Voice of the Visitor 2021 takes a look at what they hope to do after the all-clear.

Feeling misunderstood? We can't help you there, but we can help you understand your guests. Voice of the Visitor 2021 delivers the data on what to expect this year.

We are pleased to present our sixth edition of Voice of the Visitor, PGAV Destinations’ annual study of the attractions industry based on consumer input.